Brand
Four contour lines resolving to a summit. Skill is measurement and levels; wild is unmapped ground. A contour map is the one form that is literally both.
The mark
Four versions, one drawing. Which one you use depends on what is behind it, never on taste.
Lockup
Colour
| Colour | Hex | Where it goes |
|---|---|---|
| Accent | #A08BFF | The mark and every link, button and focus ring on dark. The default. |
| Accent deep | #5B2FE8 | The mark and links on light grounds: paper, invoices, the light theme. |
| Highlight | #E9FF5A | One thing per screen — a live badge, “free”, seats running out. Never a surface. |
| Ground | #0D0D12 | Page background, and the tile behind the mark when it needs one. |
| Surface | #15151C | Cards, panels, the header bar. |
| Text | #F2F2F7 | Body copy on dark. |
| Muted | #9A9AAD | Secondary copy, captions, metadata. |
Typography
DM Sans, one family. Headlines at 700 with tracking pulled tighter as they grow, body at 400 set to about 68 characters a line, labels at 700 in capitals with tracking opened up. The wordmark is the exception: SKWLD is tracked out, because an unfamiliar five-letter string needs room to read as a name rather than a typo.
Three rules
Leave space of one summit-height on every side. Nothing crosses it — no type, no rule, no photo edge.
Violet, white, or one flat ink. Never recoloured to match someone else's brand, never with effects.
Scale both axes together and never rotate it. The contour rhythm is the whole design.
Files
Deep violet, no tile. Invoices, decks, anything on paper.
One colour, no tile, inherits the text colour. Email, embossing, greyscale print.
128px raster, for email clients that refuse SVG.
Using the mark for a partnership, a conference listing or an article? Take these files rather than a screenshot, and if you need something that is not here, ask us on the contact page.